Sell More Easily When You Share Your Truth

Selling is always about the customer.  Your job is to help them get to know you, to see if they can trust you, and understand how you can help solve their problem or enhance their life by using your product or service.
One way to turn on the rocket boosters and increase your sales is to [...]

How to Record Professional Sounding Audio

The quality of your audio really matters.  If you get your audio wrong, the perceived quality of your video will be lower than if you had reasonable audio but poor video! Here are some basics you ought to know to get the best quality audio possible.
1. Don’t use a 3.5mm jack-plug el-cheapo mic.  The 3.5mm [...]

Being an Entrepreneur Does Not Mean Giving into Overwhelm

There’s a lot of talk around overwhelm these days. It seems to be the big buzz word around entrepreneurial circles. If you’re running any kind of online business, you know full well there are myriad of details to juggle, hence the reason why so many are trying to get out of working in their businesses [...]

Reactivating Relationships Online

A good friend of mine who is starting to investigate LinkedIn as a connection tool asked me the other day if it’s worth including former colleagues who aren’t particularly relevant to her business. She’s made a shift in her consulting company to focus more on social enterprises, so she wondered if it was worth inviting [...]

How To Add A Custom Landing Tab To Your Facebook Fan Page

Let’s assume you have your Facebook Fan Page up and running now. (If not, see FANtastic Fan Pages for ideas and help). Some of the basics include adding a custom graphic, installing apps – particularly Static FBML, adding custom content including a landing tab, and ensuring you’re adding relevant, quality content on a regular basis. [...]

How to Write a 3-Paragraph Media Pitch

If you can write an email, you can write a media pitch and get publicity for your small business.
When we talk about pitching the media, a pitch is simply a way to introduce a reporter or editor to you, your company, products or services.
It can be really easy, using the few sentences you already use [...]

What Makes a Good Webinar and Why Host One…..

Business people around the world are looking for cost-effective and productive ways to interact with customers, prospects and staff. Webinars are a great way to reach that goal.
David Thompson, Chief Marketing Officer at WebEx Communications explains, “Our customers use webinars to roll out a new software product, or a new drug if they’re a pharmaceutical [...]

3 WordPress Plugins To Kickstart Your SEO

Many people assume that since the search engines love Wordpress, that their blog will automatically get high rankings in the SERPs. Unfortunately, this couldn’t be further from the truth. WordPress can do many things, but there is absolutely no way it can know who your target market is and what keywords you want to rank [...]

Why Outsourcing Is Essential to Your Business

Whether you’re considering taking your business online or you already have an established presence on the web, you know it’s impossible to do everything yourself. In the world of the Internet, things need to move at a pretty fast pace. You’ve got to keep your website content and product and service offerings fresh and relevant [...]