Meet Our Experts

Nancy Juetten, Online Publicity Expert
Publicity Expert Nancy Juetten is fiercely committed to helping business owners everywhere quickly get up-to-speed on the best ways to use do-it-yourself publicity to share their messages in the traditional, online, and social media. Guiding you to achieve winning results for your products, services, ideas or cause with time-tested, proven, and easy-to-learn tips — without spending a fortune or spinning your wheels — is her passion and commitment. Nancy is a work-in-the-trenches publicist, “Media Savvy” newspaper columnist, DIY publicity blogger, an inspiring speaker, and the creator of the popular Media-Savvy-to-Go Publicity Toolkit and the NEW Bye-Bye Boring Bio Action Guidethat have earned raves from business owners and publicity experts from all around the USA. She is also a Publici-Tea™ workshop trainer who inspires business owners to take control of their media opportunities through consistent, winning actions every day. Visit Nancy at: www.mainstreetmediasavvy.com
Kerianne Mellott, Social Media Marketing Expert
Kerianne Mellott is a Social Media enthusiast who didn’t realize until years later that when she filled out her first online dating profile, it would begin her journey of knowledge about social networking. Since then she has logged thousands of hours on her Facebook, MySpace, Twitter and LinkedIn profiles, and is now a Marketing Coach who teaches business owners how to implement the powerful tools of Social Media. She earned her B.S. in Advertising and Marketing from Bradley University and is based in Los Angeles, CA. Kerianne shows others how they can build their brand, expand their business and also have fun with a new way of Marketing in today’s Internet-driven world. For more information and free training materials, please visit Kerianne at www.MarketingMakesMeSmile.com.
Pam Ivey, Outsourcing Expert
Pam Ivey, Virtual Business Manager and VA Solution Specialist, is considered one of the key leaders in the Virtual Assistant industry. She is a trail-blazing dynamo whose passion for assisting and supporting VAs cannot be quenched. Her prime directive: to increase awareness of the virtual assistant industry among business leaders and influencers in North America and around the world.
Since 2001, Pam has tirelessly supported, trained and mentored hundreds of VAs. She is the owner of the Canadian Virtual Assistant Network (CVAN), co-founder of the REVA (Real Estate Virtual Assistant) Institute and CASPAA (Coaches, Authors, Speakers Professional Assistants Association), and founder of the VA Resource Exchange.
Pam is also the principal of My Creative Assistant (MCA), a multi-VA firm that partners with Internet marketers, coaches, authors, speakers, and real estate professionals. She is co-author of The Business of Being Virtual: Industry Leaders Reveal Their Virtual Assistant Business Secrets. Visit Pam’s websites at http://www.pamivey.com.
Heather Lloyd-Martin, SEO Copywriting Expert
Described as a fast-talking, fiery redhead, Heather Lloyd-Martin is a 20-year marketing veteran, a recognized author and considered the pioneer of SEO copywriting. Recognized worldwide as a first-generation search marketing expert, her life is split between watching the search engines dance and pinpointing the exact direct response copywriting strategies that make people buy.
For over 10 years, Heather’s firm, SuccessWorks, has been training corporate in-house SEO copywriters and creating revenue-driving Web site content campaigns. Companies of all sizes, from Fortune 50 retailers, search engines and publishers to financial services and travel destination sites, are among SuccessWorks’ client base. Additionally, freelance online writers and small business owners consider her book, Successful Search Engine Copywriting, as their “go-to” resource for everything SEO copywriting
Today, Heather serves on the board of American Writers and Artists, Inc., is an advisory board member of SEMpdx and serves on the PubCon conference advisory board. She is the immediate past chair of the Direct Marketing Association’s Search Engine Marketing Council and serves on the Program Advisory Committee for major DMA conferences.
Presenting at industry events is one of Heather’s passions, and she’s frequently crossing time zones en-route to her next speaking gig. You can see her speaking at Darden School of Business, Search Engine Strategies, SMX, Small Business Marketing Unleashed, PubCon and a host of other events. In her spare time, she enjoys crazy-making travel, grueling workouts, Starbucks extra-hot soy lattes and hanging out with her husband, two dogs and one cat in Portland, OR. For more information, please visit Heather at: www.seocopywriting.com
Maritza Parra, Product Creation Expert

Maritza Parra AKA The Product Creation Queen is an author, speaker, Law of Attraction coach, syndicated columnist and Internet Marketer. She teaches authors, speakers, solo-preneurs and people who want to create additional income or create a “PJs Empire” selling their products and services from the comfort of their own home.
Maritza Parra trains and coaches entrepreneurs to use the principles of self-empowerment combined with easy and powerful tools of the Internet to create financial freedom and abundance. Maritza has a Law of Attraction website as well as several websites teaching people how to train horses.
Students and clients discover how to turn their experience, expertise and specialized knowledge into products they create once and can sell over and over again. One of her gifts is to help people realize they have their own gifts and talents to share and profit from and how to do this as quickly as possible leveraging the easy technologies of the Internet.
After being featured on “Oprah & Friends: The Soul Series” Maritza became an expert at creating products quickly via TeleSeminars, eBooks, Video and other Easy Product Creation Strategies. Known as the Product Creation Queen, Maritza now teaches her students how to create products from their gifts, knowledge and talents. She loves to show people how to quickly get your ideas out of your head and into your bank account.
Maritza teaches from her membership site at www.EasyOnlineMarketingTraining.comand the Hacienda, her Retreat Center in San Antonio, TX. To learn more about Maritza please visit her at: http://maritzaparra.com
Michelle Schoen, Multimedia Expert
Michelle Schoen is a full-time Multimedia Specialist with over 10 years of experience in Designing E-learning, Creating Video Tutorials, Website Design and Creating Virtual Events such as Webinars and Teleseminars. She has two Masters Degrees; one in Instructional Design and one in Project Management. Before becoming a Multimedia Specialist her career included six years as a Website Designer and Instructional Technologist with AT&T and four years as a Project Manager of an Instructional Technology team at IBM. During the last two years, Michelle has led many training classes for Virtual Assistants and Internet Marketers on how to incorporate video and virtual events into their Internet marketing practices. Visit Michelle at: www.vademogirl.com
Beth Flarida, Online Productivity Expert
Beth Flarida, owner of Get It Together, has been a Professional Organizer, Efficiency Expert & Productivity Coach for Business for 18 years. She is a Golden Circle member of NAPO (National Association of Professional Organizers) and in 2007, she became one of only a handful of organizers to earn the Certified Professional Organizer designation – CPO®.
She works with small businesses, home-based offices and corporations all over the world, in person and virtually. She helps her clients streamline their businesses. She has a passion for organizing. There is nothing she loves more than when her clients realize they can have peace of mind, reduced anxiety and more time in their lives for the things they enjoy!
Beth regularly writes articles that are published all over the world in publications, ezines and blogs, as well as her weekly ezine Answers From The Organizer®. Subscribe to her ezine and get your free report ‘Get Your Office Organized Right Now!’ and receive a free 20 Minute Strategy Session with Beth just for signing up. Click here to visit her site http://www.getbeth.com.
Originally from Chicago, she lives in Anaheim Hills, CA with her husband Butch. They have one grown daughter, a 2-year-old granddaughter and two large dogs. In her free time she enjoys reading, hiking, and her Chicago sports teams.
Julie Steelman, Sales Expert
Julie Steelman’s credits read like a Who’s Who of big-name corporate giants with Apple, Microsoft, Honda, Toyota and Sony Pictures in her rolodex. She continues to shatter her record of $75 million in sales for multimillion dollar corporations and startups. She is directly responsible for keeping businesses open and helping business owners, executives and entrepreneurs to fulfill their professional and personal destinies.
Clients call her the Authentic Sales Coach for a reason. Julie leveraged one meeting with the world’s most recognized brand to broker a $1 million deal, and then turned it into another $4 million in sales. In six months, the Authentic Sales Coach unlocked a two-year stalemate between a major movie studio and a popular online search engine to close a two-year, $3.5 million deal.
Personal influence styles lay at the heart of Julie and her clients’ success. The sales maverick takes a hands on approach by determining the style that best matches each client’s personality and crafting their Signature Sales Story©. Once they discover their story and implement The Soul Principle of Selling System©, clients confidently emerge from the sessions with a new found audacity to become affluent doing what they love. To learn more about Julie, please visit her at: www.juliesteelman.com
Jennifer Bourn, Internet Marketing Expert
Jennifer Bourn, publisher of the popular ezine Design & Profit, helps you build your brand, market your business, and live your dream life. As an award-winning graphic designer she creates attention-getting brands, websites, email campaigns, WordPress blogs and marketing materials. As a consultant, Jennifer can help you design and market your personal, passionate, powerful, purposeful business that puts more money in your pocket and creates more freedom to spend more time with the people you love.
In the fast-paced game of Internet marketing and social media, it is easy for entrepreneurs to feel overwhelmed and unsure of what the best course of action is for their business. As a former university instructor, Jennifer takes even the most complicated online marketing strategies and breaks them down into simple, step-by-step processes that are easy to follow and implement. She then works with you step by step to not only turn your ideas and dreams into reality, but to turn them into a profitable reality!
Known for her vibrant, passionate, and energetic approach to business, Jennifer delivers real world how-to strategies designed to inspire growth and motivate action. Jennifer truly lives by the mantra “Go Big or Go Home.” She believes every entrepreneur can attract more clients and make more money with the right marketing message, compelling sales materials, and a phenomenal Internet Marketing Implementation Team. You can learn more about Jennifer at: www.bourncreative.com
Renée L. Duff Esq, Intellectual Property Law Expert
As an attorney who has spent almost two decades managing intellectual property assets from business, law firm and in-house perspectives, Ms. Duff’s diverse abilities give her an uncommon combination of experience and insight that makes her a unique resource on issues related to both the commercial and legal sides of intellectual property. She brings a unique creative, entrepreneurial spirit and valued diverse background to legal counseling and representation.
Ms. Duff currently runs her own private practice and is Of Counsel Senior Attorney with Lackenbach Siegel, LLP in Scarsdale, New York. Ms. Duff’s private practice caters to small and medium sized businesses and entrepreneurs and other creative types that have intellectual property assets as the main focus of their business. As Senior Counsel with Lackenbach Siegel, she primarily focuses on US trademark prosecution, title and security interest issues, US Customs matters and domain name registration conflicts and strategies, and manages numerous trademark, copyright and domain name portfolios. In both capacities, she also advises clients in connection with publishing contracts, as well as securing publishers or other commercially viable outlets for client’s intellectual property rights. Ms. Duff’s association with Lackenbach Siegel provides the best of all worlds for clients. Whether the matter is a simple filing, a patent, a complex litigation or anything in between, this combination offers top-notch services and advice for all intellectual property needs. Visit Renée’s site at www.rldpc.com .
Brenda Rivas, Online Business Development Expert

Brenda Rivas is a trained Success Coach, Founder and CEO of The Alliance of Online Entrepreneurs and the author of the soon to be released book, “Women, Money and Online Success” ™. She is also the creator of Let’s Do Online Launch!, an eight step program that teaches women exactly how to successfully launch lifestyle based Online Businesses.
Brenda lectures and writes on the topics of online entrepreneurship, money matters and spirituality.
Her mission is to empower women of all ages and races to embrace their natural brilliance and create opulent lifestyles via profitable online businesses.









